Currently, the medicalisation of food in general has also stigmatized sugar in a rather negative way. It is reductionist to consider candies only in relation to its organoleptic and nutritional characteristics.
If we want to have the whole picture of candies, we need to consider their multiple social uses –like play, reward, entertainment. The most important motivation of this project is to revalorise sugar by finding a responsible way but amusing enough for its consumption.
Bonbonera uses candies as catalysts to improve our eating habits with sugar in a playful, convivial and pleasant manner.
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